Privacy Policy

The short version

We collect the minimum needed to run this store: your email if you join The List, your order details if you buy something, and account details if you make an account. We don't sell, rent, or share your data for anyone else's marketing. Ever.

Who we are

Aethelgard is operated by Alexander Wilson, trading as Aethelgard, with business licensing in the United Arab Emirates. For any privacy question or request, one address reaches a human: aethelgard.store@gmail.com.

What we collect, and why

• The List (email signup). Your email address, kept with our email provider Brevo, used only to send you new pieces and early access. Every email has a one-click unsubscribe.
• Orders. When you check out, your name, delivery address, and order contents are shared with our payment processor (Stripe) and our print-on-demand fulfilment partner — the people who take payment and make and ship your garment. Card details are handled entirely by Stripe; they never touch this site.
• Accounts & wishlists. If you create an account, your sign-in details are held by Clerk, and your saved wishlist is stored on your account so it follows you across devices.
• Your cart. Kept in your own browser only. It isn't uploaded anywhere unless you check out.

Cookies

This site uses what it needs to function: your session preferences (like the display currency you picked), your cart, and a sign-in cookie if you have an account. We also measure traffic with Google Analytics 4, which sets its own cookies to count visits anonymously and understand which pages are read — we use those reports to make the store better, never to advertise. You can block these cookies with any browser setting or extension; the site keeps working without them.

The companies that help us

• Stripe — payments (card data is theirs alone).
• Our fulfilment partner — makes and ships each piece to order, receiving only what's needed to deliver it.
• Brevo — stores The List and sends our emails.
• Clerk — account sign-in, when accounts are enabled.
• Google Analytics — anonymous traffic measurement (counts visits, never identifies you).
• Vercel — hosts this website.

Your choices

You can unsubscribe from The List at any time from any email. To see, correct, or delete anything we hold about you, email us and we'll sort it promptly. We handle personal data in line with the UAE's Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) — which gives you the right to access your data, correct it, have it deleted, and object to certain processing — and, where your local law gives you stronger rights (UK/EU GDPR, for example), those apply too. You can complain to your local data authority — though we'd always rather fix it first.

Changes

If this policy changes, the new version will be posted on this page.